Our Story


We ♥ Local (formerly Buy Local. Eat Natural.) is a community-wide movement supporting our local BC family-owned farms and food businesses. When we support our local food system, we’re getting behind quality food, care for the environment, as well as our local communities and economy.




Supporting local farmers is our best choice for maintaining high quality foods that are delicious to eat every season. Foreign foods travel long distances to reach us – compromising flavour, freshness and nutrition for shelf-life.





A drive to incorporate natural farming methods has positioned our province’s agricultural sector at the forefront of environmentally-friendly practices. In BC, farmers have reduced the use of fertilizers and herbicides, relying more on diversity of crops and rotation to nourish their soil. BC is also a global leader in the development and use of integrated pest management systems (IPM). Farmers use beneficial insects to control pests so successfully that chemical controls are hardly ever used in many sectors.

*Statistics Canada Census of Agriculture reports




Agriculture in BC is a community affair that benefits everyone. There’s peace-of-mind knowing we have access to high quality foods produced sustainably every season. Farms in BC are 98% family-owned* so we know hard work and love are a big part of our province’s farming process.

* 2011 Census of Agriculture: British Columbia Highlights




Investing in our local BC farms and businesses improves our stability now and in the future. Agriculture and food is an expanding industry that employs nearly 62,000 people and generates approximately $12 billion a year*. Your choice to buy local directly supports local farmers, businesses, and our economy.

* 2012 British Columbia Agrifood Industry Year In Review